"Last month, Method announced an ambitious plan to turn plastic trash from the ocean into detergent bottles. It was an exciting idea, but unlike every other material that Method uses in its products, there is no real supply chain for ocean plastic. It only comes from people actually going to the beach and picking up the trash, which doesn’t happen frequently enough to build a business model. Except that United By Blue, an apparel company that removes one pound of ocean trash for every product sold, does just that."
"Brian Linton, 24, was on shaky ground when the retailers that sold his company's coconut-wood jewelry suddenly halted orders in late 2008. But he found inspiration in an unlikely place—trash-strewn beaches."
"A good hoodie is like your favorite jeans: It's always comfortable and a go-to closet staple. United by Blue's Shark Fins Hoodie, in both men's and women's styles, is made with organic cotton. But that's not all: For each item sold, the ethical fashion brand removes one pound of trash from the world's oceans and beaches."
"During summers in college, Brian Linton would drive from Key West to Maine, selling jewelry he imported from Thailand to shops along the coast. He donated some profits to ocean-conservation groups, but the self-described lifelong ocean-lover wanted to create a for-profit business that would benefit the environment through each sale."