SocialBusiness.org spoke toAlli Blum of United By Blue(UBB), an environmental business with H20 at the center of its ethos. Essentially, for every product sold, one pound of trash will be cleaned out from waterways and oceans. We’ve featured a few of UBB’s product releases before, like the so-collegiate-it’ll-make-you-want-to-go-back-to-school Spring lookbook dubbed ‘Here Comes The Sun.’
But this interview with Blum, Director of Marketing, focuses on the “one-for-one” business’ relationships with the so-called “big guys,” in this case, a collaboration with Sperry Top-Sider and a partnership with Subaru. All in all, this points to how smaller social start-ups are collaborating with larger corporates in order to create the most value and, in the end, create the most change.
Most people are familiar with the Green Movement, but what about the Blue one? As sailors, this cause should be near and dear to our hearts. The blue movement is about the oceans that occupy 70 percent of the Earth and our dependence on them. For sailors, the water is our playground, and we have a responsibility to take care of it.
Growing up, eco-entrepreneur Brian Linton was a guy not only with a passion for scuba diving, but also a boy with 30 fish tanks (repeat: 30 fish tanks) in his bedroom. So it’s no wonder that his love for undersea life led him to found a place like United By Blue.
"It's World Water Day Thursday. What will you be doing to preserve and conserve this precious resource? Several fashion brands will be celebrating the 19th annual event pioneered by the United Nations with challenges designed to bring awareness to crucial water issues."
"Mayor Michael A. Nutter addressed the Greater Philadelphia Chamber of Commerce at their annual Mayoral Luncheon and President’s Circle Reception....In September, I hosted a video contest, as part of the "Smart City. Smart Choice." campaign I launched right here two years ago, to find the best pitch for why companies should be in Philadelphia. ...Please join me in congratulating the winners: Viridity Energy, United By Blue, and Urban Engineers."